:root{
  --black:#0b0b0c; --char:#141416; --panel:#1c1c20; --line:#2c2c32;
  --red:#e11d2a; --neon:#ff3b3b; --bone:#edeae4; --steel:#8a8a93;
  --head:'Anton',Impact,'Arial Narrow',sans-serif;
  --sub:'Oswald','Arial Narrow',sans-serif;
  --body:'Inter',system-ui,-apple-system,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--black);color:var(--bone);font-family:var(--body);line-height:1.6;overflow-x:hidden;
  background-image:
    radial-gradient(ellipse 80% 50% at 85% 0%,rgba(225,29,42,.10),transparent 60%),
    repeating-linear-gradient(90deg,rgba(255,255,255,.018) 0 1px,transparent 1px 120px);}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.red{color:var(--red);text-shadow:0 0 24px rgba(255,59,59,.45)}
.grain{position:fixed;inset:0;pointer-events:none;z-index:100;opacity:.09;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 1 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");}

/* NAV */
.nav{position:sticky;top:0;z-index:50;display:flex;align-items:center;justify-content:space-between;gap:16px;
  padding:14px clamp(18px,4vw,56px);background:rgba(11,11,12,.85);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.brand img{border-radius:50%;box-shadow:0 0 0 1.5px rgba(225,29,42,.8),0 0 12px rgba(225,29,42,.45)}
.brand{display:flex;align-items:center;gap:12px;font:400 20px/1 var(--head);letter-spacing:.06em}
.brand b{font-weight:400;color:var(--red)}
.nav nav{display:flex;gap:28px;align-items:center;font:500 14px var(--sub);letter-spacing:.14em;text-transform:uppercase}
.nav nav a{color:var(--steel);transition:color .2s}
.nav nav a:hover{color:var(--bone)}
.nav .nav-cta{color:var(--bone);border:1px solid var(--red);padding:8px 16px;box-shadow:0 0 14px rgba(225,29,42,.35) inset}

/* BUTTONS */
.btn{display:inline-flex;align-items:center;justify-content:center;font:600 15px/1 var(--sub);letter-spacing:.16em;text-transform:uppercase;
  padding:17px 28px;border:1px solid transparent;transition:transform .15s,box-shadow .2s,background .2s;clip-path:polygon(0 0,100% 0,100% calc(100% - 12px),calc(100% - 12px) 100%,0 100%)}
.btn-red{background:var(--red);color:#fff;box-shadow:0 0 30px rgba(225,29,42,.45)}
.btn-red:hover{background:var(--neon);transform:translateY(-2px)}
.btn-ghost{clip-path:none;border-color:#3d3d44;color:var(--bone);background:rgba(255,255,255,.02)}
.btn-ghost:hover{border-color:var(--bone)}
.btn-block{width:100%}

/* HERO */
.hero{position:relative;display:grid;grid-template-columns:1.25fr 1fr;align-items:center;gap:40px;
  padding:clamp(56px,9vw,120px) clamp(18px,4vw,56px) clamp(56px,8vw,100px);max-width:1360px;margin:0 auto;min-height:640px}
.hero-glow{position:absolute;right:4%;top:12%;width:520px;height:520px;border-radius:50%;
  background:radial-gradient(circle,rgba(225,29,42,.32),rgba(225,29,42,0) 65%);filter:blur(20px);z-index:-1}
.kicker{display:flex;align-items:center;gap:10px;font:500 13px var(--sub);letter-spacing:.26em;text-transform:uppercase;color:var(--steel);margin-bottom:22px}
.dot{width:8px;height:8px;border-radius:50%;background:var(--neon);box-shadow:0 0 10px var(--neon),0 0 22px var(--red)}
h1{font:400 clamp(64px,10.5vw,152px)/.88 var(--head);text-transform:uppercase;letter-spacing:.005em}
.lede{max-width:520px;margin:28px 0 36px;font-size:18px;color:#bdbac3}
.cta-row{display:flex;flex-wrap:wrap;gap:14px}
.socials{list-style:none;display:flex;align-items:center;gap:12px;margin-top:36px;flex-wrap:wrap}
.socials a{display:grid;place-items:center;width:44px;height:44px;border:1px solid var(--line);background:var(--char);transition:border-color .2s}
.socials a:hover{border-color:var(--red)}
.socials svg{width:20px;height:20px;fill:none;stroke:var(--bone);stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.socials svg .fill{fill:var(--bone);stroke:none}
.socials .handle{font:500 14px var(--sub);letter-spacing:.14em;color:var(--steel);margin-left:6px}
.hero-badge{position:relative;justify-self:center;width:min(440px,100%);aspect-ratio:1}
.hero-badge img{position:relative;width:100%;height:100%;border-radius:50%;box-shadow:0 0 0 3px rgba(225,29,42,.9),0 0 28px 4px rgba(255,59,59,.55),0 0 90px 10px rgba(225,29,42,.35),0 30px 60px rgba(0,0,0,.8)}
.badge-ring{position:absolute;inset:-22px;border-radius:50%;border:1px dashed rgba(225,29,42,.45)}

/* TICKER */
.ticker{border-block:1px solid var(--line);background:var(--char);overflow:hidden;transform:skewY(-1.2deg);margin:10px 0 0}
.ticker-track{display:flex;gap:28px;white-space:nowrap;padding:18px 0;width:max-content;animation:tick 40s linear infinite;
  font:400 30px/1 var(--head);text-transform:uppercase;letter-spacing:.04em}
.ticker-track span{color:var(--bone)}
.ticker-track span:nth-of-type(odd){color:transparent;-webkit-text-stroke:1px #6b6b74}
.ticker-track i{color:var(--red);font-style:normal}
@keyframes tick{to{transform:translateX(-50%)}}

/* SECTIONS */
.section{padding:clamp(72px,9vw,120px) clamp(18px,4vw,56px);max-width:1360px;margin:0 auto}
.section-alt{max-width:none;background:linear-gradient(180deg,var(--char),#101012);border-block:1px solid var(--line)}
.section-alt>*{max-width:1248px;margin-left:auto;margin-right:auto}
.section-head{margin-bottom:48px}
.eyebrow{font:500 13px var(--sub);letter-spacing:.3em;text-transform:uppercase;color:var(--red);margin-bottom:14px}
h2{font:400 clamp(44px,6vw,84px)/.95 var(--head);text-transform:uppercase}
.sub{color:var(--steel);max-width:560px;margin-top:16px;font-size:17px}
.center{text-align:center;margin-top:44px}
.ph-tag{position:absolute;top:14px;left:14px;z-index:2;font:600 11px/1 var(--sub);letter-spacing:.2em;text-transform:uppercase;
  color:var(--bone);background:rgba(11,11,12,.75);border:1px dashed #6b6b74;padding:6px 9px}

/* REELS */
.reels{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.reel{position:relative;aspect-ratio:9/16;border:1px solid var(--line);overflow:hidden;
  background:
    linear-gradient(180deg,transparent 45%,rgba(0,0,0,.85)),
    repeating-linear-gradient(135deg,rgba(255,255,255,.035) 0 2px,transparent 2px 14px),
    var(--panel)}
.reel::before{content:"";position:absolute;inset:0;background:radial-gradient(circle at 30% 25%,rgba(225,29,42,.28),transparent 55%)}
.r2::before{background:radial-gradient(circle at 70% 30%,rgba(120,120,140,.25),transparent 55%)}
.r3::before{background:radial-gradient(circle at 50% 70%,rgba(225,29,42,.22),transparent 60%)}
.r4::before{background:radial-gradient(circle at 20% 80%,rgba(160,160,180,.18),transparent 55%)}
.play{position:absolute;top:50%;left:50%;width:64px;height:64px;transform:translate(-50%,-60%);border-radius:50%;
  border:1.5px solid rgba(237,234,228,.7);background:rgba(11,11,12,.4)}
.play::after{content:"";position:absolute;left:26px;top:20px;border-left:16px solid var(--bone);border-top:12px solid transparent;border-bottom:12px solid transparent}
.reel-meta{position:absolute;left:18px;right:18px;bottom:18px}
.plat{font:600 12px var(--sub);letter-spacing:.22em;text-transform:uppercase;color:var(--red)}
.reel-meta h3{font:400 24px/1.1 var(--head);text-transform:uppercase;margin-top:6px;color:#cfccd4}
.reel:hover{border-color:var(--red)}

/* GEAR */
.gear{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.card{position:relative;background:var(--black);border:1px solid var(--line);padding:22px;display:flex;flex-direction:column;transition:border-color .2s,transform .2s}
.card:hover{border-color:var(--red);transform:translateY(-3px)}
.card-img{aspect-ratio:4/3;display:grid;place-items:center;margin:-22px -22px 20px;border-bottom:1px solid var(--line);
  background:radial-gradient(circle at 50% 60%,#26262b,#121214 70%)}
.card-img svg{width:44%;fill:none;stroke:#6b6b74;stroke-width:2.2;stroke-linejoin:round;stroke-linecap:round}
.cat{font:500 12px var(--sub);letter-spacing:.24em;text-transform:uppercase;color:var(--red)}
.card h3{font:400 28px/1.05 var(--head);text-transform:uppercase;margin:6px 0 8px}
.card p:not(.cat){color:var(--steel);font-size:15px;flex:1}
.link{margin-top:18px;font:600 13px var(--sub);letter-spacing:.14em;text-transform:uppercase;color:var(--bone);border-top:1px solid var(--line);padding-top:14px}
.disclosure{margin-top:28px;font-size:13px;color:#6f6f78;max-width:720px}

/* SIGNUP */
.signup{display:grid;grid-template-columns:1.1fr 1fr;gap:56px;align-items:center;position:relative;
  padding:clamp(28px,5vw,64px);border:1px solid var(--line);
  background:linear-gradient(135deg,rgba(225,29,42,.10),transparent 45%),var(--char)}
.signup::after{content:"";position:absolute;left:0;top:0;width:6px;height:100%;background:var(--red);box-shadow:0 0 24px var(--red)}
.ticks{list-style:none;margin-top:24px;display:grid;gap:10px}
.ticks li{padding-left:28px;position:relative;color:#cfccd4}
.ticks li::before{content:"";position:absolute;left:0;top:.55em;width:14px;height:3px;background:var(--red)}
.signup-form{position:relative;background:var(--black);border:1px solid var(--line);padding:56px 28px 28px;display:grid;gap:16px}
.signup-form label{display:grid;gap:8px;font:500 12px var(--sub);letter-spacing:.22em;text-transform:uppercase;color:var(--steel)}
.signup-form input{font:400 16px var(--body);color:var(--bone);background:var(--panel);border:1px solid #33333a;padding:15px 16px;outline:none;letter-spacing:0;text-transform:none}
.signup-form input:focus{border-color:var(--red);box-shadow:0 0 0 3px rgba(225,29,42,.2)}
.fine{font-size:12px;color:#6f6f78;text-align:center}

/* FOLLOW */
.follow{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.tile{position:relative;display:flex;flex-direction:column;gap:8px;padding:28px 24px 30px;background:var(--black);border:1px solid var(--line);transition:all .2s;overflow:hidden}
.tile .plat{font:400 40px/1 var(--head);letter-spacing:.02em;color:var(--bone)}
.tile .h{color:var(--steel);font:500 14px var(--sub);letter-spacing:.12em}
.tile .arrow{position:absolute;top:18px;right:20px;font-size:22px;color:var(--red)}
.tile::after{content:"";position:absolute;left:0;bottom:0;height:3px;width:30%;background:var(--red);transition:width .3s}
.tile:hover{border-color:#44444c}
.tile:hover::after{width:100%}

/* FOOTER */
.footer{padding:56px clamp(18px,4vw,56px) 28px;border-top:1px solid var(--line);background:#08080a}
.foot-top{max-width:1248px;margin:0 auto;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;padding-bottom:28px;border-bottom:1px solid var(--line)}
.foot-tag{font:400 26px var(--head);text-transform:uppercase;color:var(--red)}
.foot-top nav{display:flex;gap:24px;font:500 13px var(--sub);letter-spacing:.16em;text-transform:uppercase;color:var(--steel)}
.foot-bottom{max-width:1248px;margin:20px auto 0;display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;font-size:13px;color:#6f6f78}

/* RESPONSIVE */
@media (max-width:1024px){
  .reels,.gear,.follow{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:820px){
  .hero{grid-template-columns:1fr;text-align:left;min-height:0;gap:56px}
  .hero-badge{width:min(300px,80%);order:-1}
  .hero-glow{left:50%;right:auto;top:2%;transform:translateX(-50%);width:380px;height:380px}
  .signup{grid-template-columns:1fr;gap:36px}
  .nav nav a:not(.nav-cta){display:none}
}
@media (max-width:520px){
  .brand span{font-size:17px}
  .brand img{width:38px;height:38px}
  .reels{grid-template-columns:repeat(2,1fr);gap:10px}
  .reel-meta h3{font-size:17px}
  .play{width:48px;height:48px}
  .play::after{left:19px;top:14px;border-left-width:13px;border-top-width:10px;border-bottom-width:10px}
  .ph-tag{top:10px;left:10px;font-size:9px;padding:5px 7px}
  .follow{grid-template-columns:1fr}
  .gear{grid-template-columns:repeat(2,1fr);gap:10px}
  .card{padding:14px}
  .card-img{margin:-14px -14px 14px}
  .card h3{font-size:20px}
  .card p:not(.cat){font-size:13px}
  .link{font-size:11px;letter-spacing:.08em}
  .tile{padding:22px 20px}
  .tile .plat{font-size:32px}
  .cta-row .btn{flex:1 1 100%}
  .lede{font-size:16px}
  .ticker-track{font-size:22px}
  .foot-top{flex-direction:column;align-items:flex-start}
}
@media (prefers-reduced-motion:reduce){.ticker-track{animation:none}}

/* launch: coming-soon states */
.link.muted{color:#6f6f78;cursor:default}
.soon-box{gap:18px}
.soon-title{font:400 30px/1.1 var(--head);text-transform:uppercase;color:var(--bone)}
.fine.left{text-align:left;font-size:14px;color:var(--steel)}
.ph-tag{border-color:rgba(225,29,42,.7)}

/* ===== v2 media ===== */
.reel{display:block;color:inherit}
.reel-img{position:absolute;inset:0;background-size:cover;background-position:center;transition:transform .5s ease;z-index:0}
.reel::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(11,11,12,.15) 0%,transparent 35%,rgba(11,11,12,.55) 65%,rgba(11,11,12,.95) 100%);z-index:1;pointer-events:none}
.reel .play,.reel .reel-meta{z-index:2}
.reel:hover .reel-img{transform:scale(1.04)}
.reel .play{background:rgba(225,29,42,.85);border-color:rgba(255,255,255,.85);box-shadow:0 0 24px rgba(225,29,42,.6)}
.reel:hover .play{background:var(--neon)}
.reel-meta h3{color:var(--bone)}
.reel .watch{display:block;margin-top:8px;font:500 12px var(--sub);letter-spacing:.16em;text-transform:uppercase;color:var(--steel)}
.r1 .reel-img{background-image:url(images/reels/matte-black-pinstripe.webp)}
.r2 .reel-img{background-image:url(images/reels/satin-midnight-purple.webp)}
.r3 .reel-img{background-image:url(images/reels/red-black-shift.webp)}
.r4 .reel-img{background-image:url(images/reels/squeegee-heat.webp)}

.card-img{background-size:cover;background-position:center}
.g-film{background-image:url(images/gear/film.webp),radial-gradient(circle at 50% 60%,#26262b,#121214 70%)}
.g-squeegee{background-image:url(images/gear/squeegee.webp),radial-gradient(circle at 50% 60%,#26262b,#121214 70%)}
.g-heat-gun{background-image:url(images/gear/heat-gun.webp),radial-gradient(circle at 50% 60%,#26262b,#121214 70%)}
.g-knifeless-tape{background-image:url(images/gear/knifeless-tape.webp),radial-gradient(circle at 50% 60%,#26262b,#121214 70%)}

/* helmets */
.helmets{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.helm{position:relative;margin:0;background:var(--black);border:1px solid var(--line);transition:border-color .2s,transform .2s}
.helm:hover{border-color:var(--red);transform:translateY(-3px)}
.helm-btn{display:block;width:100%;padding:0;border:0;background:#0b0b0c;cursor:zoom-in}
.helm-btn img{width:100%;height:auto;aspect-ratio:1;object-fit:cover}
.helm figcaption{display:flex;justify-content:space-between;align-items:baseline;gap:10px;padding:12px 14px;border-top:1px solid var(--line)}
.helm figcaption b{font:400 20px/1.1 var(--head);font-weight:400;text-transform:uppercase;letter-spacing:.02em}
.helm figcaption span{font:500 11px var(--sub);letter-spacing:.16em;text-transform:uppercase;color:var(--steel);white-space:nowrap}
.lightbox{border:1px solid var(--line);background:#0b0b0c;color:var(--bone);padding:0;max-width:min(92vw,900px);margin:auto}
.lightbox::backdrop{background:rgba(0,0,0,.88)}
.lightbox img{width:100%;height:auto;max-height:82vh;object-fit:contain}
.lb-title{padding:12px 18px;font:400 22px var(--head);text-transform:uppercase;border-top:1px solid var(--line)}
.lb-close{position:absolute;top:8px;right:10px;width:40px;height:40px;border:1px solid var(--line);background:rgba(11,11,12,.8);color:var(--bone);font-size:24px;cursor:pointer}
.ph-free{border-style:solid;border-color:var(--red);color:var(--bone)}
@media (max-width:1024px){.helmets{grid-template-columns:repeat(3,1fr)}}
@media (max-width:640px){.helmets{grid-template-columns:repeat(2,1fr);gap:10px}
  .helm figcaption{flex-direction:column;gap:2px;padding:10px}
  .helm figcaption b{font-size:16px}.helm figcaption span{font-size:9px}
  .reel .watch{display:none}}